Your Privacy Matters at 44kc

Introduction

This Privacy Policy ("Policy") describes how 44kc ("the Platform", "we", "us", "our"), operator of the online betting and casino platform available at https://44kc.io, collects, processes, stores, and protects the personal information of individuals ("Player", "User", "you") who register for an account, access the platform, or interact with 44kc's services in any capacity.

44kc is committed to the responsible handling of personal data and to maintaining the trust of the players who use our platform. This Policy applies to all personal data collected through the 44kc website, mobile-optimised browser experience, customer support channels, and any other touchpoint through which you interact with 44kc. It applies to players based throughout Bangladesh, including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.

This Policy should be read together with the 44kc Terms & Conditions and Responsible Gaming Policy, both of which are published on this website and are incorporated by reference into the overall contractual framework between you and 44kc.

Personal Data We Collect

44kc collects personal data through several channels and at various stages of your interaction with the platform. The categories of personal data we collect are set out below.

Registration Data

When you create a 44kc account, we collect: your full legal name, date of birth, email address, mobile phone number, residential address in Bangladesh, and a username of your choosing. This information is necessary to create and maintain your account and to verify that you meet our eligibility requirements, including the 21+ age restriction.

Identity Verification Data

To comply with applicable anti-money laundering and know-your-customer obligations, we collect copies of government-issued identity documents such as your National Identity Card (NID), passport, or driving licence. We may also collect proof of residential address in the form of a recent utility bill or bank statement. This data is collected at the point of verification and stored securely in encrypted form.

Financial Data

When you make a deposit or withdrawal, we collect details of the payment method used, including your bKash, Nagad, Rocket, or Upay mobile wallet number, or the account details of the bank account used (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, or other accepted institution). We do not store full card numbers or complete banking credentials on our own servers; payment processing is handled by third-party payment processors who maintain PCI-DSS compliance.

Transaction and Gaming Data

We maintain records of all financial transactions conducted through your account, including deposit amounts in Bangladeshi Taka (৳), withdrawal amounts, bonus credits and debits, and transaction timestamps. We also record your gaming activity — including games played, bets placed, amounts wagered, outcomes, and session durations — for the purposes of account management, responsible gaming monitoring, fraud prevention, and dispute resolution.

Technical and Device Data

When you access the 44kc platform, we automatically collect certain technical data, including your IP address, device type, operating system, browser type and version, screen resolution, referring URL, and session timestamps. This data is used for security monitoring, fraud detection, platform optimisation, and compliance with geographic access policies.

Communications Data

We retain records of all communications between you and the 44kc customer support team, including emails, live chat transcripts, and any attachments you provide. This data is used to resolve disputes, improve our support service, and maintain an audit trail of customer interactions.

How We Use Your Personal Data

44kc uses the personal data it collects for the following specific purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent.

• Account Management: To create, maintain, and administer your player account, including processing your registration, resetting passwords, and managing account settings.
• Identity Verification: To verify your identity and age in accordance with our eligibility requirements and anti-money laundering obligations.
• Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and partner banking institutions, and to reconcile your account balance in Bangladeshi Taka (৳).
• Service Delivery: To provide access to sports betting markets, live casino games, slots, and all other features of the 44kc platform.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, account takeovers, multi-accounting, money laundering, and other prohibited conduct.
• Responsible Gaming: To monitor player activity for indicators of problem gambling, enforce deposit limits and self-exclusion requests, and deliver responsible gaming notifications.
• Customer Support: To respond to your enquiries, resolve disputes, and maintain records of support interactions.
• Marketing Communications: To send promotional offers, bonus notifications, and event-based communications — but only where you have opted in and not subsequently withdrawn consent.
• Platform Improvement: To analyse aggregated, anonymised usage patterns and improve the functionality, performance, and user experience of the 44kc platform.
• Legal Compliance: To comply with applicable laws, respond to lawful requests from regulatory bodies or law enforcement, and fulfil record-keeping obligations.

Legal Basis for Processing

44kc processes your personal data on the following legal bases, depending on the specific processing activity in question:

• Contract Performance: Processing that is necessary to fulfil our obligations to you under the Terms & Conditions — including account management, payment processing, and service delivery — is carried out on the basis that it is necessary for the performance of a contract to which you are a party.
• Legal Obligation: Processing required to comply with applicable laws — including identity verification, anti-money laundering screening, and record-keeping obligations — is carried out on the basis of legal obligation.
• Legitimate Interests: Processing for fraud prevention, security monitoring, platform optimisation, and internal analytics is carried out on the basis of 44kc's legitimate business interests, provided those interests are not overridden by your rights and freedoms.
• Consent: Processing for direct marketing communications — including promotional emails, bonus alerts, and event-based offers — is carried out solely on the basis of your freely given, specific, and informed consent. You may withdraw consent at any time by contacting support [@] 44kc.io or updating your communication preferences in account settings.

Data Sharing & Disclosure

44kc does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial gain. We share personal data only in the circumstances described below, and always subject to appropriate contractual safeguards.

Service Providers

We share personal data with trusted third-party service providers who assist us in operating the 44kc platform. These include payment processors handling transactions via bKash, Nagad, Rocket, and partner banks; identity verification providers conducting KYC checks; game software providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi; cloud hosting and infrastructure providers; customer support platform operators; and anti-fraud and security monitoring vendors. Each service provider is bound by a data processing agreement that prohibits them from using your data for any purpose other than the contracted service.

Legal and Regulatory Disclosure

We may disclose your personal data to law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where we are legally required to do so — for example, in response to a court order, a regulatory investigation, or an anti-money laundering inquiry. We will notify you of any such disclosure to the extent permitted by law.

Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of 44kc's assets, your personal data may be transferred to the acquiring entity as part of the transaction. You will be notified of any such transfer and of any material change to the privacy practices that may result.

Cookies & Tracking Technologies

44kc uses cookies and similar tracking technologies to enhance your experience on the platform, maintain your session state, and gather analytics data that helps us understand how the platform is used.

Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They include session cookies that keep you logged in during your visit and security cookies that help protect your account from unauthorised access. These cookies cannot be disabled without impairing the platform's core functionality.
• Functional Cookies: These cookies remember your preferences — such as your chosen language, odds format, and display settings — so that you do not need to re-enter them on each visit.
• Analytics Cookies: We use anonymised analytics cookies to understand traffic patterns, popular features, and user journeys on the platform. This data is aggregated and does not identify individual users.
• Marketing Cookies: Where you have consented, we may use marketing cookies to deliver personalised promotional content based on your gaming and betting activity. You may withdraw this consent at any time.

You can manage your cookie preferences through your browser settings. Note that disabling certain categories of cookies may affect the functionality of the platform. 44kc does not use cookies to track your activity on third-party websites.

Data Retention

44kc retains personal data for as long as is necessary to fulfil the purpose for which it was collected, subject to applicable legal retention requirements. The following retention periods apply to the main categories of data we hold:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Data that has been anonymised no longer constitutes personal data and may be retained indefinitely for analytical purposes.

Data Security

44kc implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes the following controls:

• 256-bit SSL/TLS Encryption: All data in transit between your device and 44kc's servers is encrypted using industry-standard SSL/TLS protocols, ensuring that your information cannot be intercepted during transmission.
• AES-256 Encryption at Rest: Sensitive personal data and identity documents stored on our servers are encrypted at rest using AES-256 encryption, providing an additional layer of protection against data breaches.
• Access Controls: Access to personal data is restricted to 44kc employees and authorised third-party personnel on a strictly need-to-know basis. All access is logged and subject to regular audit.
• Multi-Factor Authentication: Internal system access by 44kc staff requires multi-factor authentication. We strongly encourage all players to use strong, unique passwords for their 44kc accounts.
• Penetration Testing: 44kc's platform infrastructure undergoes regular penetration testing and vulnerability assessments conducted by independent security specialists.
• Incident Response: In the event of a data security incident that affects your personal data, 44kc will notify affected players without undue delay and will take immediate steps to contain the breach and mitigate potential harm.

Children & Minors

The 44kc platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that your child or a minor in your care has registered an account with 44kc and provided personal data, please contact us immediately at support [@] 44kc.io. We will investigate and take appropriate action within 48 hours of receiving your notification.

44kc employs age verification measures at the point of registration, including the collection of date of birth and, where required, the verification of identity documents confirming the player's age. These measures form part of our commitment to responsible gaming and the protection of vulnerable individuals.

Marketing Communications

With your consent, 44kc may send you promotional communications including bonus offers, deposit match promotions, free spin alerts, cricket betting tips, seasonal promotions tied to events such as the BPL, IPL, Eid, Pohela Boishakh, and Victory Day, as well as general platform news and feature updates.

Marketing communications are sent exclusively by email to the address associated with your 44kc account. We do not send unsolicited SMS marketing messages. You will only receive marketing communications if you have actively opted in during registration or subsequently through your account communication preferences.

Withdrawing Consent

You may withdraw your consent to receive marketing communications at any time, without affecting the legality of any processing carried out before your withdrawal. To opt out, you may:

• Click the "Unsubscribe" link found at the bottom of any marketing email sent by 44kc.
• Log in to your account and update your communication preferences under Account Settings.
• Send a written opt-out request to support [@] 44kc.io with the subject line "Marketing Opt-Out".

Withdrawal of marketing consent will be processed within 5 business days. Please note that even after opting out of marketing communications, you will continue to receive transactional and account-related communications — such as deposit confirmations, withdrawal notices, and security alerts — as these are necessary for the operation of your account and cannot be disabled.

Third-Party Links

The 44kc platform does not contain links to third-party websites for commercial or referral purposes. However, in the course of providing services, certain third-party components — such as payment gateway interfaces or game loading screens provided by studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may operate within an embedded context on the platform.

Where such third-party components are present, those providers operate under their own privacy policies and data handling practices. 44kc is not responsible for the privacy practices of third-party game studios or payment processors beyond the contractual obligations imposed through our data processing agreements. We encourage you to review the privacy policies of any third-party service you interact with directly.

44kc does not accept responsibility for the content, security, or privacy practices of any website or service that is not directly operated by 44kc.

International Data Transfers

44kc primarily serves players located in Bangladesh, and our core platform infrastructure is designed to serve this market. However, some of our trusted service providers — including cloud infrastructure vendors, game studios, and fraud prevention specialists — may process data on servers located outside Bangladesh.

Where personal data is transferred outside Bangladesh, 44kc ensures that adequate safeguards are in place to protect your data. These safeguards include contractual protections through standard data processing clauses that require recipient parties to maintain equivalent levels of data protection, and technical controls including encryption both in transit and at rest.

By registering a 44kc account, you acknowledge that your personal data may be transferred to and processed in countries outside Bangladesh as described in this section. If you have questions about specific international transfers involving your data, please contact us at support [@] 44kc.io.

Amendments to This Policy

44kc reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in our data processing practices, changes in applicable law, new services or features introduced on the platform, or feedback received from players and regulatory authorities.

When material changes are made to this Policy — meaning changes that affect how we collect, use, or share your personal data in a way that is less protective than the current Policy — we will notify you by sending an email to the address registered with your account at least 14 days before the changes take effect. Your continued use of the 44kc platform after the effective date of any amendment constitutes your acceptance of the revised Policy.

For minor, non-material changes — such as clarifications of existing language, corrections of typographical errors, or reorganisation of sections with no change to substance — we may update this Policy without direct notification. The "Last Updated" date at the top of this Policy will always reflect the date of the most recent revision. We recommend reviewing this Policy periodically to stay informed of how your data is handled.

Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about the way 44kc has handled your personal information, please contact our Data Protection team using the details below.

Data Protection Contact

Email: support [@] 44kc.io
Subject line: "Privacy Enquiry — [Brief Description]"
Response time: Within 30 calendar days of receipt of a verified request.

Complaints Process

If you are not satisfied with our response to a privacy enquiry or data rights request, you may escalate the matter by sending a formal written complaint to support [@] 44kc.io with the subject line "Formal Privacy Complaint". We will acknowledge your complaint within 5 business days and aim to provide a full response within 30 calendar days.

44kc takes all privacy complaints seriously. Our Data Protection team will investigate each complaint thoroughly and impartially. Where we find that a complaint is upheld, we will take appropriate corrective action and inform you of the steps taken to address the issue.